Years ago, I had a question: why was it so difficult to find fresh, high-quality, unique items in a modern aesthetic?
Just one month after I graduated college, married my high-school sweetheart, moved to Burlington, VT, and started a full-time design job, I found myself brainstorming the solution to that question. I would design and launch a few t-shirts centered around my love for typography and minimal design. I felt like the design culture at the time was really lacking in this area, and apparently this sensibility connected with many people all around the world.
What started as an entrepreneurial experiment and outlet for my passion quickly grew into much more than just selling a few shirts.