Analog™ - The original to-do system by Ugmonk

The Trusted Tool for 45,000+ People

"Analog is a simple, sophisticated, and effective system that has changed the way I organize my work. Highly recommend."

A smiling bald person wearing black glasses and a dark collared shirt, pictured against a plain dark background.

Josh Kaufman
Bestselling author

"Keep your focus where it should be."

"Gets things done without getting in your way."

"We don’t need fancy apps or gimmicky journals."

"Simple, unique, effective."

Stylized cream-colored text on a light gray background reads “Tools & Toys” in a bold, decorative font with curls and flourishes.

How it Works

Analog doesn't replace your digital tools, it works alongside them by helping you focus on your most important work.

Watch How it Works ►

Analog divides tasks into 3 cards

Today

At the beginning of each day, write up to 10 tasks on a Today card.

Use Task Signals to mark each task as completed, delegated, or in progress

Carry over unfinished tasks on a new Today card, or move some of them to a Next or Someday card.

Record important tasks that need to be done later. Use this list to help you fill out your Today card.

Someday

Capture ideas, aspirations, and goals that you would someday like to accomplish

Analog Starter Kit

Solid Wood Card Holder (Walnut or Maple)
3 Analog Card Packs (50 cards each)
Made in Pennsylvania, USA 🇺🇸

Get the Starter Kit - $99 Shop Analog Accessories

The power of a simple habit

Analog is a simple, repeatable process. Starting fresh with a new Today card helps you adjust to your changing priorities.

Learn More → Buy Analog →

A hand flips a small paper card on a wooden desk stand, revealing a handwritten to-do list. A keyboard, a cup, and a monitor stand are visible in the background on a tidy workspace.

Built on proven concepts

Analog ties together tried and true productivity principles into a simple, easy-to-use system.

A white computer keyboard sits on the left edge of a clean, light-colored desk. The background is out of focus, showing a stack of books or boxes on the right and back of the workspace.

Tangible Progress

Seeing your process build up over time is a powerful motivator. We don't get this same satisfaction from digital apps.

Close-up of a light-colored wooden surface with visible grain patterns, knots, and subtle imperfections, giving it a natural, rustic appearance.

Doesn't feel like work

Most planners and productivity journals feel like extra work which makes them hard to keep up with. Analog is so simple that it almost feels invisible.

A handwritten to-do list on notepaper sits in a wooden holder beside a white computer keyboard on a desk.

Designed to enjoy

While the power of Analog lies in the system itself, every detail was considered – from the paper stock, to the dot grid pattern, to the way the cards smoothly slide into the holder.

Task Signals

Throughout the day, mark each task as completed, in-progress, or delegated. Feel free to create your own symbols.

A hand writes on a to-do list with a gold pen. Next to it is a key: solid circle for complete, half-filled for in progress, arrow for delegated, circle for appointment, and plus for create your own.

A chart explains symbols: a filled circle for Complete, a half-filled circle for In progress, a cross for Delegated, a circle with a plus sign for Appointment, and an empty circle for Create your own.

Watch Analog in Action

Chase Reeves

"I love how these card pair with day-to-day project management, and how they feel in my hands."

Watch how Chase uses Analog

Maisy Leigh

"When I keep all of my to-do’s on my screen, they can be easy to ignore. Using Analog feel really refreshing."

Watch how Maisy uses Analog

Ali Abdaal

"I love having a to-do list that I can see all of the time. And being able to store all of my cards under the divider."

Watch how Ali uses Analog

Matthew Encina

"This is a to-do system that just works because it’s simple, in your face, and fun to use."

Watch how Matthew uses Analog

Design is in the Details

Analog is made in the USA from premium materials. From the solid walnut base to the thick 100# uncoated paper stock, no detail is overlooked.

A rectangular, wooden tray with a sliding lid partially open, revealing an inner compartment. The wood has a rich, dark grain and the lid features a small metal fastener and a hole for easy gripping.

Three notepads are stacked, labeled Today (white), Next (off-white), and Someday (brown), each with lines and circles for making lists. The background is a light, neutral color.

A close-up of a wooden tray holding two notepads, one with lined paper and circular checkboxes, and another with blank white pages, on a light background.

Three dark green folders stacked diagonally, each with three small, round beige fasteners along the top right edge, set against a light background.

Three sheets of paper stacked diagonally: a white dotted sheet on top, a cream-colored sheet in the middle, and a brown kraft paper sheet on the bottom, all with smooth, rounded corners.

A close-up of three stacked dark green boxes with the word Analog printed in white on the top box. The side of the boxes displays copyright text in small white font.

Shop the Analog Starter Kit

A wooden desk organizer holding a stack of white daily planner cards, with three dark green boxes labeled Reading placed beside it on a light wooden surface.

Get the Analog Starter Kit →

A hand holds a notecard with a handwritten to-do list, placed on a wooden holder beside a pen, keyboard, and closed laptop on a white desk. The list includes tasks and two appointments.

Learn the Analog System →

The Trusted Tool for 45,000+

Single-momming three kids and running three online businesses means its super easy to over-task myself. The constraints of Analog has made the work I do so much more effective!

Shay Bocks
Creative Director & Enneagram Consultant

Analog is my perfect desktop companion. I can use it for digital tasks, but it lives where I have constant and easy access to it, beside my keyboard.

Paul Jarvis
Author of "Company of One"

Less is more. Above all the to-do lists apps and task boards, a simple Analog card on my desk every day keeps me more focused than any of the more complex tools I've tried.

Dan Mall
CEO @ Superfriendly

What I love even more than the simplicity, is the built-in archival nature of the cards. There's something special about seeing a stack of cards that represents a whole week – or a whole year! – worth of work and progress.

Shawn Blanc
Founder of The Focus Course

As someone that can spend more time messing with my to do list app than actually doing things, Analog is great because it helps me focus. I also really like the dot grid on the back for sketching quick ideas.

Sam Soffes
Engineer @ Github

Analog is becoming an invaluable tool for me as I plan each day with the numerous tasks and deadlines. I've found it gives me a sense of balance and organization I didn't have before in an analog format. And, I really enjoy that they're pocket-sized.

Lee Steffen
Creative Director & Photographer