Design Process: Slow & Steady

The design process for our newest tee Slow & Steady lives true to its name. Over the past couple months I've been working on this lettering on and off, and I'm pumped to finally release the finished version. Below are some of my sketches and iterations of how this design came together. The phrase "Slow & Steady" has been on my list of ideas for quite some time as it really embodies my philosophy about building a brand. Many people see where Ugmonk is today and want to replicate that success in a very short amount of time. The reality is that I've been building Ugmonk for the past 5 years, slowly expanding the collection and refining the details of all aspects of the company. There's really no such thing as an "overnight success." On the outside some things seem to gain traction extremely fast, but there's always a ton of work that no one sees that leads up to that point. Progress can feel slow at times, but I'm in this for the long haul just like the tortoise.