Analog Starter Kit

Analog Wood Card Holder

Included in first shipment

$64 $59
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Meet Analog: The Simplest Productivity System. Analog is a physical companion for your digital tools that helps you prioritize and focus on your most important tasks.

The Analog Starter Kit includes the Wood Card Holder and 3 Analog Card Packs (50 cards each). The wood card holder keeps your Today card in front of you while the open-back design to store your completed cards and. The metal divider magnetically snaps into the base creating a shelf for easy access to your Next and Someday cards.

Add the Analog Travel Case for bringing your cards on the go.

  • Details
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  • Reviews
  • 3 Packs of 50 Analog Cards (35 Today, 10 Next, 5 Someday)
  • Printed on 100# smooth uncoated paper
  • Dot grid pattern on back
  • Solid walnut wood base holds up to 50 cards
  • Powder-coated steel divider
  • Neodymium magnets
  • Laser-engraved Ugmonk logo
  • Card Holder Dimensions: 6.25" x 3.55" x 1.15"
  • Card Dimensions: 3″x5″
  • Made in Pennsylvania, USA

Shipping cost is based on weight. Just add products to your cart and use the Shipping Calculator to see the shipping price.

We want you to be 100% satisfied with your Ugmonk purchase. Items can be returned or exchanged within 30 days of delivery.

Any items returned used or not in the original condition will be subject to a 15% restocking fee. 

Read more about Shipping & Returns here

$451,577 raised on Kickstarter & featured on:

Learn why Analog works

A companion for your digital tools

Analog doesn't replace your digital tools, it works alongside them. Working out of your inbox puts you on defense all day. Analog helps you focus on your most important work to move them close to your goals.

Analog divides tasks into 3 cards


At the beginning of each day, write up to 10 tasks on a Today card.

Use Task Signals to mark each task as completed, delegated, or in progress

Carry over unfinished tasks on a new Today card, or move some of them to a Next or Someday card.



Record important tasks that need to be done later. Use this list to help you fill out your Today card.



Capture ideas, aspirations, and goals that you would someday like to accomplish

The power of a simple habit

Analog is a simple, repeatable process. Starting fresh with a new Today card helps you adjust to your changing priorities.

Built on Proven Concepts

Analog ties together tried and true productivity principles into a simple, easy-to-use system.

Tangible Process

Tangible Process

Seeing your progress build up over time is a powerful motivator

Doesn't feel like work

Doesn't feel like work

Most planners and productivity journals feel like extra work which makes them hard to keep up with. Analog is so simple that it almost feels invisible.

Designed to enjoy

Designed to enjoy

Seeing your progress build up over time is a powerful motivator

Task Signals

Throughout the day, mark each task as completed, in-progress, or delegated. Feel free to create your own symbols

Learn more about how Analog works →

Design is in the Details

Analog is made in the USA from premium materials. From the solid walnut base to the thick 100# uncoated paper stock, no detail is overlooked.

What customers are saying about Analog...

"Single momming three kids and running three online businesses means it's super easy to over-task myself. The constraints of Analog has made the work I do so much more effective!"

Shay Bocks
Create Director & Enneagram Consultant

Shay Bocks
Create Director & Enneagram Consultant

Analog is my perfect desktop companion. I can use it for digital tasks, but it lives where I have constant and easy access to it, beside my keyboard.

Paul Jarvis
Author of "Company of One"

Paul Jarvis
Author of

Less is more. Above all the to-do lists apps and task boards, a simple Analog card on my desk every day keeps me more focused than any of the more complex tools I've tried.

Dan Mall
CEO @ Superfriendly

Dan Mall
CEO @ Superfriendly

What I love even more than the simplicity, is the built-in archival nature of the cards. There's something special about seeing a stack of cards that represents a whole week – or a whole year! – worth of work and progress.

Shawn Blanc
Founder of The Focus Course

Shawn Blanc
Founder of The Focus Course

As someone that can spend more time messing with my to do list app than actually doing things, Analog is great because it helps me focus. I also really like the dot grid on the back for sketching quick ideas.

Sam Soffes
Engineer @ Github

Sam Soffes
Engineer @ Github

Analog is a simple, sophisticated, and effective system that has changed the way I organize my work. Highly recommend.

- Josh Kaufman
Bestselling author of "The Personal MBA"

- Josh Kaufman
Bestselling author of

Analog FAQ

What’s the key to making Analog work?

Analog is all about building the daily habit. You’ll quickly realize the power of how starting with Analog each day helps you focus and get real work done.

Is Analog also an app?

No. Analog is works alongside digital apps but is currently only a paper based tool.

What are the 3 dots in the upper right hand corner for?

Use these dots to rate how productive you are each day. For example, if you complete your entire card, fill in all 3 dots. Or you can also use the Card Signal to tie related projects together. All “work” projects might get two dots. And all “home” projects get one dot.

What if I have more than 10 things to do Today?

Analog forces you to prioritize and set realistic expectations. We all think we can get more done in a day than we actually can. If you somehow do complete all 10 tasks, fill out another Today card.

How do I capture tasks while on the go?

Analog is made to be portable and come with you wherever you go with the Travel Case But when you don’t have an Analog card with you, use a reminder app on your phone to capture an idea and then transfer to your card later.

How do I link cards together for specific projects?

Use the 3 dots in the upper right hand corner to link cards together. Another way to link cards is by adding a title on the line in the upper right hand corner.

Where do I put the complete cards?

Completed cards can be slid under the bottom of the stack of cards in the wood holder or discarded (the cards are fully recyclable).

Where do the Next and Someday Cards go?

Keep your Next and Someday Cards on top of the magnetic divider to keep them out of sight but always within reach for when you need to jot something down.

I still can't seem to get everything done on my Today card. How do I decide what goes on my Today card?

Don’t feel the need to fill up all 10 lines each day. Start small and only write the absolute most important 2 or 3 tasks each day. As you complete those primary tasks, continue adding a couple more tasks.

When do I start a new Next or Someday card?

This is totally up to you. I find it helpful to start a new card when over 50% of the tasks are complete and I want more free space to add new tasks.

Can I pause the subscription?

Yes. The Analog Subscription is billed quarterly and you may pause or cancel at any time.

More questions about Analog?

Email Us →

Customer Reviews

Customer Reviews
4.9 Based on 9 Reviews
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Filter Reviews:
Ben C.
United States United States
Love this product!

The workman ship of the actual card holder and cards is great. As far as the productive that it encourages, I can’t review that part yet. I am just learning to use it to is potential.

Abner C.
Canada Canada
Slick, Cool and Useful

Fit perfectly on my workspace. I love it

James M.
United States United States
Giving it a try!

Heard about this product on the “Focused” podcast and decided giving it try. So far it’s been a great way to capture the “Must do” items for the day and have them ever-present in my vision as I go through the day. I’m still using an app-based task system for collection, but it’s good to have a way to focus on the top tasks. The product itself is solid and well crafted and a nice addition to my desktop!

Tom C.
United States United States
Ugmonk Analog

This item is amazing! I feel so much more productive at work and with daily tasks being able to see it and mark it off when done! Thank you for making an amazing product!

James E.
United States United States
Shipping Problem Help

I haven’t had much time to work with this yet, but everything is great quality. Their customer service is excellent. I had a problem with FedEx taking an inordinate amount of time to deliver, and at one point the package had been “in transit” for 4 days after wandering around the midwest for a week. They reshipped the package to me. Of course, a couple of days later it showed up on my doorstep. Ugmonk sent me a prepaid return label to return the 2nd shipment when it arrived. Thanks, Ugmonk!

Ugmonk Analog Cards (3-Pack) Review
Priya D.
Switzerland Switzerland

Love this! Simple yet thoughtfully detailed in its functionality. It's beautifully crafted, has a good weight to it and my favourite new addition to my WFH setup.

bill p.
United States United States
great desk item idea

i like the product. i've paired this with the 3x5 cards from rocketbook. it would be nice if the item had either a hole or a ledge on the side to accommodate a pen. my use is for team members and users to leave me a note with some detail that is larger than a post-it and is reusable. it would also be nice if the metal cover had a magnetic clip to help hold a card in place when writing.

Sunna E.
Iceland Iceland
I am in LOVE!

I have tried every app, dayplanner, system I could fin and always ended with 1500 notes scribbled on paper that get piled up and lost. This is the first time I am accually keeping a to-do list that I can propperly check things off, off. It's also so beautiful that I can't stop showing it off. Thank you so much for creating this simple but effective product.

Robert B.
United States United States
Stand up card is a great idea

Product is well thought out and implemented. Storage and retrieval of cards is quick and easy. The key design feature though is having today’s card standing up. it keeps it right in front of you and top of mind. 3x5 cards are good quality paper but quite pricey; especially as an on-going expense ($120-$139 /yr). You could use vertically printed 3x5 cards purchased elsewhere for far less. The holder is worth the money for the clever design.