Our Story

Years ago, I had a question: why was it so difficult to find fresh, high-quality, unique items in a modern aesthetic?


Just one month after I graduated college, married my high-school sweetheart, moved to Burlington, VT, and started a full-time design job, I found myself brainstorming the solution to that question. I would design and launch a few t-shirts centered around my love for typography and minimal design. I felt like the design culture at the time was really lacking in this area, and apparently this sensibility connected with many people all around the world.

What started as an entrepreneurial experiment and outlet for my creative passion quickly grew into much more than just selling a few shirts.

That was August 2008. I had just four designs and 200 total shirts. But things accelerated quickly and all of a sudden, Ugmonk was being featured on several blogs, and sales started rolling in from countries all around the world. Those first four t-shirts were really well received, and before I knew it, I was sold out and needed to make a decision: call it a success and close up shop, or find a way to keep this unexpected business going.

I decided to keep going.

Then things really took off with the release of what’s become Ugmonk’s signature design, And Then I Woke Up, which remains one of our best-selling designs.