Progress you can feel
Analog is a physical companion for your digital tools that helps you prioritize your most important tasks.
Get Analog →
How it Works

The Trusted Tool for 10,000+

Analog is a simple, sophisticated, and effective system that has changed the way I organize my work. Highly recommend.

Josh Kaufman
Bestselling author

"Keep your focus where it should be."
"Helps you get things done without getting in your way."
"We donโ€™t need fancy apps or gimmicky journals."
"Simple, unique, effective."

How it Works

Analog doesn't replace your digital tools, it works alongside them by helping you focus on your most important work.

Watch How it Works โ–บ

Analog divides tasks into 3 cards

Today

Today

At the beginning of each day, write up to 10 tasks on a Today card.

Use Task Signals to mark each task as completed, delegated, or in progress

Carry over unfinished tasks on a new Today card, or move some of them to a Next or Someday card.

Today

Next

Next

Next

Record important tasks that need to be done later. Use this list to help you fill out your Today card.

Someday

Someday

Someday

Capture ideas, aspirations, and goals that you would someday like to accomplish

Analog Starter Kit

Analog Starter Kit

  • Solid Wood Card Holder (Walnut or Maple)
  • 3 Analog Card Packs (50 cards each)
  • Made in Pennsylvania, USA ๐Ÿ‡บ๐Ÿ‡ธ
Get the Starter Kit - $95 Shop Analog Accessories

The power of a simple habit

Analog is a simple, repeatable process. Starting fresh with a new Today card helps you adjust to your changing priorities.

Learn More → Buy Analog →

Built on proven concepts

Analog ties together tried and true productivity principles into a simple, easy-to-use system.

Tangible Progress
1

Tangible Progress

Seeing your process build up over time is a powerful motivator. We don't get this same satisfaction from digital apps.

Doesn't feel like work
2

Doesn't feel like work

Most planners and productivity journals feel like extra work which makes them hard to keep up with. Analog is so simple that it almost feels invisible.

Designed to enjoy
3

Designed to enjoy

While the power of Analog lies in the system itself, every detail was considered โ€“ย from the paper stock, to the dot grid pattern, to the way the cards smoothly slide into the holder.

Task Signals

Throughout the day, mark each task as completed, in-progress, or delegated. Feel free to create your own symbols.

The Trusted Tool for 10,000+

Single-momming three kids and running three online businesses means its super easy to over-task myself. The constraints of Analog has made the work I do so much more effective!

Shay Bocks
Creative Director & Enneagram Consultant

Shay Bocks
Creative Director & Enneagram Consultant

Analog is my perfect desktop companion. I can use it for digital tasks, but it lives where I have constant and easy access to it, beside my keyboard.

Paul Jarvis
Author of "Company of One"

Paul Jarvis
Author of

Less is more. Above all the to-do lists apps and task boards, a simple Analog card on my desk every day keeps me more focused than any of the more complex tools I've tried.

Dan Mall
CEO @ Superfriendly

Dan Mall
CEO @ Superfriendly

What I love even more than the simplicity, is the built-in archival nature of the cards. There's something special about seeing a stack of cards that represents a whole week โ€“ or a whole year! โ€“ worth of work and progress.

Shawn Blanc
Founder of The Focus Course

Shawn Blanc
Founder of The Focus Course

As someone that can spend more time messing with my to do list app than actually doing things, Analog is great because it helps me focus. I also really like the dot grid on the back for sketching quick ideas.

Sam Soffes
Engineer @ Github

Sam Soffes
Engineer @ Github

Analog is becoming an invaluable tool for me as I plan each day with the numerous tasks and deadlines. I've found it gives me a sense of balance and organization I didn't have before in an analog format. And, I really enjoy that they're pocket-sized.

Lee Steffen
Creative Director & Photographer

Lee Steffen
Creative Director & Photographer

Design is in the Details

Analog is made in the USA from premium materials. From the solid walnut base to the thick 100# uncoated paper stock, no detail is overlooked.

Shop the Analog Starter Kit – $95