Analog Starter Kit

Analog Wood Card Holder

Included in first shipment

$69 $65
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Meet Analog: The Simplest Productivity System. Analog is a physical companion for your digital tools that helps you prioritize and focus on your most important tasks.

The Analog Starter Kit includes the Wood Card Holder and 3 Analog Card Packs (50 cards each). The wood card holder keeps your Today card in front of you while the open-back design to store your completed cards and. The metal divider magnetically snaps into the base creating a shelf for easy access to your Next and Someday cards. 

Add the Analog Travel Case for bringing your cards on the go.

  • Details
  • Shipping & Returns
  • Reviews
  • 3 Packs of 50 Analog Cards (35 Today, 10 Next, 5 Someday)
  • Printed on 100# smooth uncoated paper
  • Dot grid pattern on back
  • Solid maple wood base holds up to 50 cards
  • Powder-coated steel divider
  • Neodymium magnets
  • Laser-engraved Ugmonk logo
  • Card Holder Dimensions: 6.25" x 3.55" x 1.15"
  • Card Dimensions: 3″x5″
  • Made in Pennsylvania, USA

Shipping cost is based on weight. Just add products to your cart and use the Shipping Calculator to see the shipping price.

We want you to be 100% satisfied with your Ugmonk purchase. Items can be returned or exchanged within 30 days of delivery.

Any items returned used or not in the original condition will be subject to a 15% restocking fee. 

Read more about Shipping & Returns here

$451,577 raised on Kickstarter & featured on:

Learn why Analog works

A companion for your digital tools

Analog doesn't replace your digital tools, it works alongside them. Working out of your inbox puts you on defense all day. Analog helps you focus on your most important work to move them close to your goals.

Analog divides tasks into 3 cards


At the beginning of each day, write up to 10 tasks on a Today card.

Use Task Signals to mark each task as completed, delegated, or in progress

Carry over unfinished tasks on a new Today card, or move some of them to a Next or Someday card.



Record important tasks that need to be done later. Use this list to help you fill out your Today card.



Capture ideas, aspirations, and goals that you would someday like to accomplish

The power of a simple habit

Analog is a simple, repeatable process. Starting fresh with a new Today card helps you adjust to your changing priorities.

Built on Proven Concepts

Analog ties together tried and true productivity principles into a simple, easy-to-use system.

Tangible Process

Tangible Process

Seeing your progress build up over time is a powerful motivator

Doesn't feel like work

Doesn't feel like work

Most planners and productivity journals feel like extra work which makes them hard to keep up with. Analog is so simple that it almost feels invisible.

Designed to enjoy

Designed to enjoy

Seeing your progress build up over time is a powerful motivator

Task Signals

Throughout the day, mark each task as completed, in-progress, or delegated. Feel free to create your own symbols

Learn more about how Analog works →

Design is in the Details

Analog is made in the USA from premium materials. From the solid walnut base to the thick 100# uncoated paper stock, no detail is overlooked.

What customers are saying about Analog...

"Single momming three kids and running three online businesses means it's super easy to over-task myself. The constraints of Analog has made the work I do so much more effective!"

Shay Bocks
Create Director & Enneagram Consultant

Shay Bocks
Create Director & Enneagram Consultant

Analog is my perfect desktop companion. I can use it for digital tasks, but it lives where I have constant and easy access to it, beside my keyboard.

Paul Jarvis
Author of "Company of One"

Paul Jarvis
Author of

Less is more. Above all the to-do lists apps and task boards, a simple Analog card on my desk every day keeps me more focused than any of the more complex tools I've tried.

Dan Mall
CEO @ Superfriendly

Dan Mall
CEO @ Superfriendly

What I love even more than the simplicity, is the built-in archival nature of the cards. There's something special about seeing a stack of cards that represents a whole week – or a whole year! – worth of work and progress.

Shawn Blanc
Founder of The Focus Course

Shawn Blanc
Founder of The Focus Course

As someone that can spend more time messing with my to do list app than actually doing things, Analog is great because it helps me focus. I also really like the dot grid on the back for sketching quick ideas.

Sam Soffes
Engineer @ Github

Sam Soffes
Engineer @ Github

Analog is a simple, sophisticated, and effective system that has changed the way I organize my work. Highly recommend.

- Josh Kaufman
Bestselling author of "The Personal MBA"

- Josh Kaufman
Bestselling author of

Analog FAQ

What’s the key to making Analog work?

Analog is all about building the daily habit. You’ll quickly realize the power of how starting with Analog each day helps you focus and get real work done.

Is Analog also an app?

No. Analog is works alongside digital apps but is currently only a paper based tool.

What are the 3 dots in the upper right hand corner for?

Use these dots to rate how productive you are each day. For example, if you complete your entire card, fill in all 3 dots. Or you can also use the Card Signal to tie related projects together. All “work” projects might get two dots. And all “home” projects get one dot.

What if I have more than 10 things to do Today?

Analog forces you to prioritize and set realistic expectations. We all think we can get more done in a day than we actually can. If you somehow do complete all 10 tasks, fill out another Today card.

How do I capture tasks while on the go?

Analog is made to be portable and come with you wherever you go with the Travel Case But when you don’t have an Analog card with you, use a reminder app on your phone to capture an idea and then transfer to your card later.

How do I link cards together for specific projects?

Use the 3 dots in the upper right hand corner to link cards together. Another way to link cards is by adding a title on the line in the upper right hand corner.

Where do I put the complete cards?

Completed cards can be slid under the bottom of the stack of cards in the wood holder or discarded (the cards are fully recyclable).

Where do the Next and Someday Cards go?

Keep your Next and Someday Cards on top of the magnetic divider to keep them out of sight but always within reach for when you need to jot something down.

I still can't seem to get everything done on my Today card. How do I decide what goes on my Today card?

Don’t feel the need to fill up all 10 lines each day. Start small and only write the absolute most important 2 or 3 tasks each day. As you complete those primary tasks, continue adding a couple more tasks.

When do I start a new Next or Someday card?

This is totally up to you. I find it helpful to start a new card when over 50% of the tasks are complete and I want more free space to add new tasks.

Can I pause the subscription?

Yes. The Analog Subscription is billed quarterly and you may pause or cancel at any time.

More questions about Analog?

Email Us →

Customer Reviews

Customer Reviews
4.9 Based on 65 Reviews
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Thomas S.
United States United States

Analog is Awesome

I use an app for managing tasks and projects, but I still regularly found myself using scratch paper to make a list of things to do in a day or an afternoon; and especially in the future such as for the week or year. Analog took a system I’ve been using for years and made it so simple, easy, and visually satisfying that I would say it’s perfect. I could not be happier with my purchase and will absolutely be buying more cards to keep using Analog.

Dominic R.
United States United States

Love it!

Love it!

Dominic R.
United States United States


Love it. Very well made and looks great.

Raul C.
United States United States

Love it

The quality is superb and I find myself using this daily.

United States United States

Life changing!

I have used Analog for more than a year now and after trying every planner there is, I would 100% recommend Analog above any other option in the market. It allows you to focus only on your day, prioritizing what really matters and looking cool on the top of it :)

Irfan H.
United States United States

Well crafted piece of desk art

You can't go wrong with this productivity set, well crafted and simple. Perfect thing to use to organize your work day. Would definitely recommend.

Anthony L.
Canada Canada

Love the product and company

Excellent experience. Customer for life. Thank you for the amazing service.

Dick v.
Netherlands Netherlands

I like the product, but there are two things to improve

I like the product. use it almost on a daily basis. There are two issues: 1. Being in Europe I pay quite a lot of custom duties. I think this can easily be improved by Ugmonk by having distribution from Europe. 2. My stock of cards is increasing. Sometimes it might be good to skip one of the regular shipments.

Martin T.
United Kingdom United Kingdom

Amazing product

Delivery took a while but it was coming from the States to the Uk so 2 weeks was not so bad. My experience with the product is excellent. Easy to use and to keep track of things and it also looks amazing. Thank you!

Martin T.
United Kingdom United Kingdom


Easy to use, stylish, in your face day planner. Live it. It looks amazing on my desk, easy to keep track of your daily or weekly things to do. Delivery was just as promised 2 weeks from the States to the UK. Thank you guys.

damien a.
Australia Australia

Great simple product

Analog works really well, At first my task descriptions were too long and I felt like I needed more width, but after a while the shorter phrases actually helped simplify task descriptions. Though apart from the wallnut and maple I’d honestly prefer a oak or birch option to match the light aesthetics of my desk. And maybe options on the metal cover lid to be plan brushed metal or brass or matte black feel like the ugmonk pen

Marni E.
United States United States

Game changer

Excellent well made productivity tool I don’t know I needed; functional and beautiful to display and makes me eager to be productive. Love it!

Ugmonk Analog Wood Card Holder (Starter Kit - Walnut) Review
Sébastien P.
Canada Canada

Worth it!

Easy to use and very helpful for my day-to-day work!

Michael d.
United States United States

Perfect tool for lists people!

I am a list person! I have lists for everything but often they can feel overwhelming. I have really enjoyed using Analog because it has helped cut through the noise and select a handful of the most meaningful tasks to tackle each day.

vikki w.
United States United States

A piece of art

I used so many reminders and daily organizers, calendars etc to help jog my memory of patients I need to follow up with after telehealth appointments. This sure does the trick!!! Plus it looks GREAT on my desk. Thank you Ugmonk for creating the solution I needed. When my colleagues discover my new tool they will likely contact you. I do need to order the travel case for when I am in clinic. That will be my next purchase.

Bobby O.
United States United States

Beautiful, Simple, Effective

The whole system works well as a stand alone task manager (albeit a simplified one), or an analog companion to a digital tool. I use Analog to structure my day, and my digital PM tool to view and track project specific tasks and statuses. This is a helpful balance for me as it allows me to focus on one project at a time, know where I’m going next, and get a quick visual on the day’s work. Love it so far. The product itself is well-crafted and beautifully designed. Looks good on my desk, too. All together, a well thought out product, from design to auction.

Juan C.
United States United States

Improves Productivity

I use project management platforms to work with teams. It's so useful to have a pen and paper to supplement and focus my day's goals.

Sunna E.
Iceland Iceland

So grateful! Love it!

The amount of gratitude that I have for this company and this product is hard to put into words. I have tried every calendar system out there and have never found anything as simple and efficient as the analog cards. - It certainly doesn't hurt how much love and care you put into the product as the stand is one of the most elegant and beautiful things that I have. I proudly display it on my desk at work and tell anyone and everyone that comes to the office about it. - Can't wait to add more to my Ugmonk collection. - With love and appreciation Sunna Einars

Ugmonk Analog Wood Card Holder (Starter Kit - Walnut) ReviewUgmonk Analog Wood Card Holder (Starter Kit - Walnut) ReviewUgmonk Analog Wood Card Holder (Starter Kit - Walnut) Review
Iryna S.
United States United States

It is a game changer!

I love its simplicity and it helps me to be productive and focused on my priority!

Sharon G.
United States United States

Love this system.

Hello all. I’m a healthcare worker who does 12 hr shifts. Each week is different. I’ve tried various bullet journals and other products to help me accomplish things on my days off. This one works - meaning I’ve stuck with it- and is esthetically pleasing. Thanks for a great product!

Ugmonk Analog Wood Card Holder (Starter Kit - Walnut) Review