Analog Starter Kit

Analog Wood Card Holder

Included in first shipment

$69 $65
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Meet Analog: The Simplest Productivity System. Analog is a physical companion for your digital tools that helps you prioritize and focus on your most important tasks.

The Analog Starter Kit includes the Wood Card Holder and 3 Analog Card Packs (50 cards each). The wood card holder keeps your Today card in front of you while the open-back design to store your completed cards and. The metal divider magnetically snaps into the base creating a shelf for easy access to your Next and Someday cards. 

Add the Analog Travel Case for bringing your cards on the go.

  • Details
  • Shipping & Returns
  • Reviews
  • 3 Packs of 50 Analog Cards (35 Today, 10 Next, 5 Someday)
  • Printed on 100# smooth uncoated paper
  • Dot grid pattern on back
  • Solid maple wood base holds up to 50 cards
  • Powder-coated steel divider
  • Neodymium magnets
  • Laser-engraved Ugmonk logo
  • Card Holder Dimensions: 6.25" x 3.55" x 1.15"
  • Card Dimensions: 3″x5″
  • Made in Pennsylvania, USA

Shipping cost is based on weight. Just add products to your cart and use the Shipping Calculator to see the shipping price.

We want you to be 100% satisfied with your Ugmonk purchase. Items can be returned or exchanged within 30 days of delivery.

Any items returned used or not in the original condition will be subject to a 15% restocking fee. 

Read more about Shipping & Returns here

$451,577 raised on Kickstarter & featured on:

Learn why Analog works

A companion for your digital tools

Analog doesn't replace your digital tools, it works alongside them. Working out of your inbox puts you on defense all day. Analog helps you focus on your most important work to move them close to your goals.

Analog divides tasks into 3 cards


At the beginning of each day, write up to 10 tasks on a Today card.

Use Task Signals to mark each task as completed, delegated, or in progress

Carry over unfinished tasks on a new Today card, or move some of them to a Next or Someday card.



Record important tasks that need to be done later. Use this list to help you fill out your Today card.



Capture ideas, aspirations, and goals that you would someday like to accomplish

The power of a simple habit

Analog is a simple, repeatable process. Starting fresh with a new Today card helps you adjust to your changing priorities.

Built on Proven Concepts

Analog ties together tried and true productivity principles into a simple, easy-to-use system.

Tangible Process

Tangible Process

Seeing your progress build up over time is a powerful motivator

Doesn't feel like work

Doesn't feel like work

Most planners and productivity journals feel like extra work which makes them hard to keep up with. Analog is so simple that it almost feels invisible.

Designed to enjoy

Designed to enjoy

Seeing your progress build up over time is a powerful motivator

Task Signals

Throughout the day, mark each task as completed, in-progress, or delegated. Feel free to create your own symbols

Learn more about how Analog works →

Design is in the Details

Analog is made in the USA from premium materials. From the solid walnut base to the thick 100# uncoated paper stock, no detail is overlooked.

What customers are saying about Analog...

"Single momming three kids and running three online businesses means it's super easy to over-task myself. The constraints of Analog has made the work I do so much more effective!"

Shay Bocks
Create Director & Enneagram Consultant

Shay Bocks
Create Director & Enneagram Consultant

Analog is my perfect desktop companion. I can use it for digital tasks, but it lives where I have constant and easy access to it, beside my keyboard.

Paul Jarvis
Author of "Company of One"

Paul Jarvis
Author of

Less is more. Above all the to-do lists apps and task boards, a simple Analog card on my desk every day keeps me more focused than any of the more complex tools I've tried.

Dan Mall
CEO @ Superfriendly

Dan Mall
CEO @ Superfriendly

What I love even more than the simplicity, is the built-in archival nature of the cards. There's something special about seeing a stack of cards that represents a whole week – or a whole year! – worth of work and progress.

Shawn Blanc
Founder of The Focus Course

Shawn Blanc
Founder of The Focus Course

As someone that can spend more time messing with my to do list app than actually doing things, Analog is great because it helps me focus. I also really like the dot grid on the back for sketching quick ideas.

Sam Soffes
Engineer @ Github

Sam Soffes
Engineer @ Github

Analog is a simple, sophisticated, and effective system that has changed the way I organize my work. Highly recommend.

- Josh Kaufman
Bestselling author of "The Personal MBA"

- Josh Kaufman
Bestselling author of

Analog FAQ

What’s the key to making Analog work?

Analog is all about building the daily habit. You’ll quickly realize the power of how starting with Analog each day helps you focus and get real work done.

Is Analog also an app?

No. Analog is works alongside digital apps but is currently only a paper based tool.

What are the 3 dots in the upper right hand corner for?

Use these dots to rate how productive you are each day. For example, if you complete your entire card, fill in all 3 dots. Or you can also use the Card Signal to tie related projects together. All “work” projects might get two dots. And all “home” projects get one dot.

What if I have more than 10 things to do Today?

Analog forces you to prioritize and set realistic expectations. We all think we can get more done in a day than we actually can. If you somehow do complete all 10 tasks, fill out another Today card.

How do I capture tasks while on the go?

Analog is made to be portable and come with you wherever you go with the Travel Case But when you don’t have an Analog card with you, use a reminder app on your phone to capture an idea and then transfer to your card later.

How do I link cards together for specific projects?

Use the 3 dots in the upper right hand corner to link cards together. Another way to link cards is by adding a title on the line in the upper right hand corner.

Where do I put the complete cards?

Completed cards can be slid under the bottom of the stack of cards in the wood holder or discarded (the cards are fully recyclable).

Where do the Next and Someday Cards go?

Keep your Next and Someday Cards on top of the magnetic divider to keep them out of sight but always within reach for when you need to jot something down.

I still can't seem to get everything done on my Today card. How do I decide what goes on my Today card?

Don’t feel the need to fill up all 10 lines each day. Start small and only write the absolute most important 2 or 3 tasks each day. As you complete those primary tasks, continue adding a couple more tasks.

When do I start a new Next or Someday card?

This is totally up to you. I find it helpful to start a new card when over 50% of the tasks are complete and I want more free space to add new tasks.

Can I pause the subscription?

Yes. The Analog Subscription is billed quarterly and you may pause or cancel at any time.

More questions about Analog?

Email Us →

Customer Reviews

Customer Reviews
4.9 Based on 88 Reviews
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Filter Reviews:
John E.
United States United States


It makes me take concise action items away as the lines aren’t big to write unnecessary words etc…

Joseph N.
United States United States

What I’ve been waiting for.

As someone who’s struggled all my life with ADD, I’ve tried every imaginable to-do system and app you can think of. For two DECADES. With zero success. Paper was always best, but the consistency of thinking through my to-dos every day was lacking. Analog provided the missing piece: a physical act that serves as a cue to do the same thing at the same time every single day. Change the card, transfer the list. Have it in front of you all day; mark progress simply and visually. On the third day of using it I was actually overcome with emotion…I couldn’t believe I was finally wresting control of my work and, to some degree, my life. It couldn’t be any more perfect. And I couldn’t be any more grateful.

Derek C.
United States United States


I’ve always had trouble trying to write task down needing to get done for the day and failing to execute. This simple but amazing system allows me to stay on track and accomplish every task for each day. I recommend this product to everyone especially those who seams to drift away from the task at hand. Wish I would have had this product years ago.

Alene A.
United States United States


I bought this organization system for my son who had been drooling over it. It was the gift that made his jaw drop on Christmas morning. Very nice quality. Thanks!

Jacob B.
United States United States

Pretty great

I like it more than I thought i would!

Nathan P.
United States United States

Excellent, if Overpriced

Through one week, it has done exactly what it advertises. It puts my tasks in front of my face - but not in a judgy way. It helps me prioritize today's priorities and keeps me realistic. It's ultimately a wood box and stack of cards, so ~$100 with refills seems exorbitant, but the cards feel very high quality and the box fits my desk aesthetic without feeling like clutter. Five stars for the system itself - especially the specific terminology (today, next, someday) and design choices. Two-and-a-half stars for the price. I'm rounding up to four, because it delivers on its promise.

Andrew M.
United States United States

Perfect Old School Tool

Great throw back to pre-digital age. Keeps your mind sharp and productivity high.

Maksym M.
Ukraine Ukraine

You’re the best

Thank you for analog. It helps a lot!

John P.
United States United States

Quality “device” and in your face

For decades I’ve used the Franklincovey planner and its systemized approach to managing tasks. In the more digital age, I’ve converted to digital. But, I found that it wasn’t in my face consistently…unlike this simple ‘ugmonk’ system. I personally love it. I incorporate my major tasks over to my daily ugmonk card and it is in my face throughout the day to tackle. It works for me!!!

Jan S.
United States United States

It was a gift

My daughter-in-law was thrilled with the gift. This makes me happy as the gift giver.

Chelsea P.
United States United States

Love it!

I’ve been using UGMONK for about three weeks and I love it! It’s been so helpful to have my to do’s in one spot that I glance at throughout the day rather than having them hidden in a notebook/app.

Melissa M.
United States United States


This is a perfect tool to commit to offense for the day - so when it's been a few hours and the fires come in, you remain committed to what will GROW your day/biz.

Ugmonk Analog Wood Card Holder (Starter Kit - Walnut) Review
Wesley J.
United States United States


I love how it limits the number of things on my list. Helps me make sure I can get through what I need to without feeling overwhelmed.

Maja R.
United States United States

Great work desk addition

It was a gift and they love it

Paul F. Rios II
United States United States

Simple yet satisfying!

My experience with the Analog card holder has been great as a simple yet satisfying way to stay on track and prioritize my to do list! So good I bought a second one in the new Maple finish to match my WFH setup! I love the quality of the wood and the finish is smooth to the touch!

Joshua B.
United States United States

Simple, beautiful, useful

The best thing about the Analog is that I actually use it. It never gets buried in a pile on my desk or dropped at the bottom of my briefcase. It’s always right there, in the same place on my desk, with its perky reminder of what, exactly, needs to be done today. This a very thoughtfully conceived and well-made little product.

Christopher J.
United States United States

Simple and easy

Love the look, feel, and ease of use. Works well even for a procrastinator such as myself.

Brittany P.
United States United States

Task Lists Work

When I first started working from home full time, I was using Notes and Apple Pencil on my iPad. I loved it but I would find myself switching between typing and trying to keep things organized became a chore. I eventually stopped and my productivity suffered. I wanted to try Analog to see if I could get all the benefits of the hand written task list without the distractions. It worked! And I never need more than the back of the card for notes. Loving it so far …

Ugmonk Analog Wood Card Holder (Starter Kit - Walnut) Review
John M.
Canada Canada

Still wonderful

A top-up when buying something else. I love Analog - it is just enough, a pleasure to use, a perfect solution for me.

David V.
United States United States

Analog Tools In Your Digital World

These cards help me focus more on daily priorities. I work in a digital world, and using these cards makes organizing a day's work more deliberate.